About Us

Smartwatch-Straps.co.uk is a venture by Bart, Jan-Willem, and Jeffrey. Three young entrepeneurs who also happen to be best friends outside of work. They share a passion for tech, gadgets, and of course accessories. What started out as a humble side gig has grown into a multinational company, with nine different webshops in five different countries. 

The company originally started out in 2014, when Bart started an online webshop as part of a school assignment. Jan-Willem jumped in straight from the beginning. After their 9-5, they raced home to Bart's attic in order to process and ship all the orders of that day. 

In 2017, Jeffrey joined the company which was now growing into something more substantial. Orders kept increasing which meant that in 2019 the first company location was opened. As time went on, the company kept growing, with thousands or orders per day as a result. Our team consists of more than 50 hard working employees who give their full attention to creating the best customer experience possible.