About Us
Smartwatch-straps.co.uk
Smartwatch-Straps.co.uk is the brainchild of three mates: Bart, Jan-Willem, and Jeffrey, who share a genuine passion for technology, gadgets, and brilliant accessories. What began as a modest side project has blossomed into an international operation spanning nine webshops across five countries.
Our Journey
It all started when Bart launched an online shop as part of his university coursework. Jan-Willem was keen to get involved from day one. After finishing their day jobs, the pair would dash back to Bart's attic to pack and dispatch that day's orders, often working well into the evening.
Jeffrey came aboard as the business was really finding its feet. With orders steadily increasing, it became clear this was more than just a side hustle. By 2019, demand had grown so much that we opened our first proper business premises.
The business has continued to thrive, now processing thousands of orders daily. What started in Bart's attic has grown into a proper company with over 50 dedicated team members, all committed to delivering exceptional customer service.
Our Team Today
From our modest beginnings in a student attic to our modern headquarters, our commitment to excellence and customer satisfaction remains at the heart of everything we do.